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80%
of your results
always come from

20%
of your efforts.
Pareto Principle

Who is Shopping
On the Internet?
web demographics

55+ million people in U.S.
plus
17.3 million in Europe
+? others worldwide

An estimated. 5,000 New people per HOUR join on to the Internet.
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Approximately 1.5 million web pages are added every 24 hours!
The total web doubles in size about every 8 months.

43%
are single, 57% married.
Users in general: Male 65% Female 35%
24% have 2 or more dependents
78% of respondents use the Internet at least once a day
36% use it more than 4 times a day
33% have purchased multiple products online
46% have never bought anything online
54% of those between 19-25 have never purchased online
30% of Internet users are in educational field
28% are in computer related field
19% are professional and management people
88% use English as their first language

USA 74%, Europe 11%, Canada 9%, All Others 6%
61% are college graduates
Ave.Income $59,000 45% are between $50,000—$200,000)
Average age 33
79% of purchasers are male

78% of online shoppers are Caucasian
96% of shoppers are likely to shop again with the same merchant
New shoppers spend on average $127 per purchase
while
repeat customers spend an average of $251

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The biggest stated objection people have has been the
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               Are you in sales?
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It is not the job, the product, the territory or the industry. It is
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There are sales people in virtually every
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high rankins search engine secrets submission software free Listen to John Wayne say what I would like
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How the average person can accumulate a
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The author, whose income in 1995 was in the top 1% income
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get high rankings on
search engines--secrets