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Welcome.
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So Why Isn't
Your Website
Producing Sales?
Did you know?
Most sites on the
Internet are lost in a maze of 200 million web
pages! The truth is your website is
just a needle in the
haystack. How
hard is it to find any particular site? Imagine for a moment a billboard
put behind a big tree on a dusty road 10 miles outside of a tiny for-
gotten town in Arizona. If nobody can find your store, you won’t sell
any products—simple as that. In most cases your website is
lost like
a grain of sand on the beach, and nobody can find it. That is just one
reason why you are not making sales off your website. The information
on this page will completely change your view of how effective the
Internet is for most companies!
Factoids: $140 Billion is the estimated online
retail sales and business to business revenue expected by the
year 2000. Web sales in '96 were $2.7 billion, $24.4 billion in 97,
projected at $106 billion in '98. Web
sites with two years of
experience were twice as likely to be profitable as those up for
6 months or less, proof that there is a learning curve.
Many companies who develop creative web sites
and
market them aggressively will succeed beyond their wildest
imagination, while other companies that "wait and see" will
be out of business. The Internet is the
most significant invention
since Guttenberg invented the printing
press in 1453. But still,
most sites are rarely seen!
1,630 New Businesses Set Up Shop
On the Internet Every Day
Everyone
relies on search engines to find websites. When
you retrieved a list of
potential sites to visit from a search
engine, did you go way down the list to number 42 or did
you stop afterlooking at a dozen sites? Most people look at
the first 10-20 sites found--at
most. If your site is way down
the retrieved list, it is never seen--simple as that. You have
two choices: either spends tens of thousands of dollars
advertising your site on radio and TV, or use Internet tech-
nology itself along with Internet savvy to get your site seen
by potential customers. Do
you know the technology and do
you have the savvy?
Do you understand how a search engine locates sites? Do you
how it ranks the sites it finds? Very
few people do. Your web
site creator promised you it was registered with all the major
search engines, but so what? There is a
lot more to it. If your
company’s web site is buried way down the list, it doesn’t really
matter. Like most people, he
doesn’t know the secrets to getting
your site pulled up in the top group of those found by the search
engine. There really are secrets to
getting hits on your web site
and most people don’t have a clue what they are.
marquee below does not
move in Netscape
To have people discover
your web site it must be designed internally
so that the search engines see it and register it high
on their list of
similar sites. Secondly, it must be aggressively
marketed on the
Internet (a whole other story). It should be linked to other related
sites. Press releases should be sent to appropriate places. And these
are just a few of the obvious things that must be done. Putting up a
web site is just 10% of the
solution to making money on the Internet.
If your website isn't producing sales, to this.
It must be designed so that it compares
favorably to other sites.
Most sites are designed like print ads. Many amateurs can (and
do) create a web site. Your teenage son could probably do it
given enough time. But what does he know about sophisticated
Internet marketing, Wave 3 site creation, and all the other
subtleties of web design. Years ago you could probably fix
your own car, but I challenge you to work on the electrical
system of your Toyota. Cars are very complex today and so
is the Internet. Don’t be
deceived by the apparent simplicity.
There is a great deal more to creating and marketing an effective
web site than you could possibly imagine. If you have a web site
up now and you are not getting any response, you know what
I mean.
What would make
your website really stand out?
Something only 1 in 100,000 sites has.
and learn the answer.
Just how knowledgeable is
the person who set up your website?
Test him. If he can't explain to you
what all these terms are, he
doesn't understand how to
effectively create and market your
website on the Internet. If
you are not getting "hits" and making
sales, it is because somebody just put up a low cost website for
you, but didn't know how to create and
market it (two entirely
separate activities) so that it would be found by potential
customers. You can't make sales if
nobody sees your website.
Fewer than
3% of the people involved with the
Internet
know the significance of the 25 factors below. That is why 98%
of all websites are useless and don't produce any sales.
repeat filters
character restrictions
announcement locations
word variants, 3 level searches
bounce scripting, indexing agents
parallel processing, proximity searches
invisible comments, ranking algorithms
which engines use meta tags & which don't,
spam penalties, redirection, site log analyzers
intelligent agents, relevance boosters, stop words
how spider indexes work, how search engines think
natural language processing, the role of links to other sites
how Alta Vista, Yahoo, Excite, Lycos, Infoseek, etc. all differ
search engine problems with frames, IMG files and JAVA scripts
Artificial intelligence searches, manual submissions versus group submissions
(Just to name just a few critically important factors)
Ask him to explain what
they mean and how they influence
search engines and other Internet
technology that helps to get
sites listed, prioritized, visited and ranked. Better still, ask him
how his site ranks with search engines.
You can't make sales if
nobody 
your website. Done
right, your website can reach millions and multiply your sales.
Done wrong, nobody sees it. If you aren't up on all the latest
Internet technology,
Most Internet neophytes only see what a website looks like. If it
is visually attractive or incorporates the latest technology, they
think it will generate sales. Not
true. Temporarily
put aside how
your website looks and is designed. How it looks is only part of
the battle. Is it being seen, or is it
lost like a grain of sand on the
beach? If you are not making sales, it isn't being seen.
Don't let
this once-in-a-lifetime opportunity slip through your fingers.
Click here for info on
"talking web pages" for your website by
Do you want your company to be an
"Internet
Success Story"?
It can be with our help.
To go
directly to a list of Internet related pages 
To recieve "Answer these 12 questions" and discover If
you would like the 10 Commandments
of Success in a glossy, wallet-sized fold over business
card that you can carry with you, simply include your
name and address by touching here and
we will
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Over
300+ pages of info and insights on this website.
Robert Taylor has created a multi-media "talking" ebook Blueprint for wealth Over 10 years of research,
including interviews with millionaires This incredibly powerful
multi-media ebook (sent by email) is |
