With sales training seminars there 
     are 2 big problems.

Most sales training seminars offered
today are ineffective because:
#1. They are "all bun and no beef"

Most sales training seminars are taught by"seat
salesmen" who have nothing worthwhile to deliver.
These sales training seminars teach yesterdays "trick"
closes, fluff gimmicks and kindergarten techniques that
are available in any old book on sales training. The
instructors at these generic sales training seminars are
just fast-talking amateurs who have no lasting impact on
your people. They teach obvious things and are a waste
of time and money. Don't be take in by fancy brochures
and seat hustlers.

 #2. "Those who can't--teach."

Many sales trainers claim to teach others how to make
$100,000+ per year, while they personally never did. In
fact, most are just burned-out salesmen turned trainers
who can only "talk a good game" from many years past.
How can they teach your sales staff to reach new heights
in sales when they themselves were mediocre salesmen
at best? Don't waste your money on seminars taught by
worn out soldiers--those who can't."

What is the baffling dilemma facing all sales organizations?
The answer lies with the Pareto Principle which states that
80% of the sales are typically made by 20% of the sales
people. The "Creating Sales SuperStars seminar converts
average salespeople into SuperStars. You owe it to yourself
to see and hear about this dynamic sales training seminar
that will electrify your sales force.
                     
Why Aren't You More Successful?
It is not the job, the product, the territory or the industry.
It is the sales skills (or lack of them) of the sales person
that makes all the difference. There are sales people in
virtually every industry group who are making $100,000+
each year while most make $25-$40,000. This sales training
will show you how to "break out" and move into the top 20%
who typically make 80% of the company's sales.

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Learn to become a sales SuperStar from 5 hours of audio sales training tapes by Robert Taylor

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Testimonial From American Airlines

From Sara Kelly                                         Sept. 28, 1998
Director AAdvantage Incentive Marketing
American Airlines World Headquarters
Fort Worth, Texas

"Your efforts really helped break our paradigm of incorectly selling
product features rather than product benefits. The quiz on the sales
kit was a real eye opener and certainly hit home with our tele-
marketers. I am sure our sales reps have already begun to benefit
from your suggestions and teachings. It is a real challenge to turn
customer service reps into sales people but I fully anticipate that we
will begin to see results based on your recommended techniques.
Thanks again for your help and I look forward to our National Sales
Training  in October."
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